Creating a business plan – part 5: Sales and marketing

The sales and marketing section of your business plan describes both the strategy and tactics you will use to get customers to buy your products or services. Sales and marketing is the weak link in many business plans, so take your time with this section. A strong sales and marketing section can serve as a roadmap for you, or as assurance to potential investors that you have a workable plan and the resources for promoting and selling your products and services. The three components of your sales and marketing section include:

 

For more information you can view samples in the sales and marketing toolbox.

 

 

Business plan FAQs  Creating a business plan – part 1: Introductory elements  Creating a business plan – part 2: Business descriptionCreating a business plan – part 3: The market
Creating a business plan – part 4: Development & productionCreating a business plan – part 5: Sales & marketingCreating a business plan – part 6: ManagementCreating a business plan – part 7: Financials
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