Bad writing can have numerous negative effects on your business. Every piece of communication you send out says something about you; it speaks to your professionalism and the amount of effort which you put into everything you do. This article therefore explores the impact of and how to improve your business writing.
Advertising, PR & Publicity
Building a good image and reputation
Business tips – what is a Unique Selling Proposition, and how does a slogan or tagline define its core?
Business Tips – Marketing tips that may be implemented immediately - Evaluate the success of your current marketing actions
Different types of ads require different copywriting guidelines. These tips are designed to help you create ads that adhere to the copyright basics.
Efficient marketing tool - referrals
To conduct a successful public relations campaign, it helps to be familiar with some of the basic PR tools. Learn about these tools from our PR experts.
In this article we illustrate how the fundamentals of marketing form an integrated part of your business model.
Even small businesses need a strategic marketing plan.
A look at building your business's client base
In general, women are natural networkers and this can be used to the benefit of your small business. Don’t underestimate the value of these opportunities
Business tips – How to use client feedback and case studies to the benefit of your business
You can generate interest on your business by regularly writing and sending out press releases. Here's how.
Networking is about relationships
When you have your own business you need to be alert to clues the whole time: these could be about new products, new needs or new markets. Expanding your netwo
Whether you are holding a grand opening or adding a new product, be sure to alert the press by sending a press release. See our samples of press-releases.
Some hints and tips to help you attract customers
Use social media in a way that puts your business's best foot forward.
A short article on how to market your guest house or bed-and-breakfast establishment.
During an economic recession SMEs adopt a survivalist mentality by focusing on cost cutting strategies. Don't fall into that trap.
A social media presence is a much have when it comes to marketing your business.
The key to selling success.
Customer referrals are an extremely important source of new customers.
How do your customers experience your employees?