Advertising, PR & Publicity

All business owners need better writing skills

Bad writing can have numerous negative effects on your business. Every piece of communication you send out says something about you; it speaks to your professionalism and the amount of effort which you put into everything you do. This article therefore explores the impact of and how to improve your business writing.

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Copywriting Basics

Different types of ads require different copywriting guidelines. These tips are designed to help you create ads that adhere to the copyright basics.
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Elements for a Successful Press Campaign

To conduct a successful public relations campaign, it helps to be familiar with some of the basic PR tools. Learn about these tools from our PR experts.
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How to network effectively

In general, women are natural networkers and this can be used to the benefit of your small business. Don’t underestimate the value of these opportunities
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How to write a press release

You can generate interest on your business by regularly writing and sending out press releases. Here's how.
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Networking: Making strong connections

When you have your own business you need to be alert to clues the whole time: these could be about new products, new needs or new markets. Expanding your netwo
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Sample Press Releases

Whether you are holding a grand opening or adding a new product, be sure to alert the press by sending a press release. See our samples of press-releases.
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Simple rules for marketing your business

Marketing your business is one of the most important things you can do to ensure its success. This may sound obvious to you, but many entrepreneurs who are specialists in their own fields find themselves stumped when it comes to marketing. Here are some hints and tips to help you market your business better and attract more customers.

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Using social media to market your business

A social media presence - via social media marketing - is a must-have when it comes to marketing your business. You may have heard this phrase being bandied about, but aren't quite sure what it means or how it can be of use to your business. Let's demystify the online world of social media and how you can leverage it to reach a wider consumer base.

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Why performance TV campaigns are rocket fuel for e-business growth

There is a conception that TV campaigns can only be used by big brands embarking on expensive brand-building campaigns. This is a myth that needs debunking. Smaller companies and start-ups, especially those in the e-commerce industry, can use TV to grow efficiently. Having a partner to track and optimise this campaign performance is crucial to success.

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