How supporting a charity will benefit your business

Content provided by a guest contributor.

As a business owner, it’s crucial to appeal to your consumers and try to reach them on a level that is not directly “selling” your product or services to them. By donating to charity, you are showing your consumers that you truly care about other people’s wellbeing, and are not simply focused on making money.

One way to do this is to look into how you can donate to a reputable charity, one like crisis response. You could decide to donate to crisis response teams in Southern Africa in order to give back. Or you might want to do some research on how to help emergency response teams in South Africa.

Donating to charity not only makes you feel good and allows you to help a good cause, it also reflects positively on your business and can help to build customer trust and loyalty. So, if you want to learn more about how charitable giving can be good for your business, keep reading below.

Earn a solid reputation

Charitable activity by any brand will grab the attention of the media, as well as your prospective clients, like pledging a portion of your profits to help with disaster relief or other emergency situations.

If you post your efforts onto social media, this will help to create awareness and can help to boost your image in the eyes of the public and the media. As a for-profit business, showing that you are charitable and willing to give to causes can help immensely to improve your image. And many people share inspiring news such as this, which can help to show your consumers that you are interested in more than simply selling your product or service to them. Having a positive image both online and offline is vital to any business.

Boost employee morale

Boosting employee morale is important not only for a positive workspace but also for having a more productive and efficient workspace. Donating to charity allows your staff to think about something other than work and help out with a cause they really believe in. And if you allow them to volunteer, they can relax, unwind and spend a day giving back to the community.

If you are interested in helping out disaster relief or crisis response charities, this will be a worthwhile endeavour because your staff will be able to make a real difference. Your employees need to be able to pursue their interests and allowing them to volunteer enables them to do just that.

Improving their morale will make them more productive and happier, and happier employees will work harder and more efficiently.

Win over more customers

Now, you know that your image will improve if you donate to charity, but it will also win over more customers especially those who are unsure about whether or not your services or products are right for them. Think of a campaign that would entice customers involving your charity of choice, such as matching the donation they give.

Winning over new customers can be tricky, which is why you need to be creative, and supporting charitable organisations is one effective way to do so. This will show potential customers that you truly care about something other than business.

In today’s world, companies who care attract more customers. Millennial consumers are becoming more and more involved with the world around them and in order to appeal to them, you should choose a relevant cause.

Get creative with marketing

Marketing your business can be tricky, especially if you are a small business. But choosing to donate to charity and using social media to show your efforts can be a benefit for everyone involved. Your social media posts will advertise your business to consumers and will help shed light on a very important cause too.

One advantage of this is that you can be highly creative with your marketing and branding efforts. For example, since your employees will be volunteering for a cause, you can create branded clothing for them to wear and put up photographs on your social media.

This will not only show that your business has been active in the community but will cement your brand in the mind of your audience. Use platforms such as Instagram for posting videos, but always be sure to focus on the charity above your own business when marketing such initiatives.

Do good and reap the benefits

Charitable giving is first and foremost about the cause that you are helping, but this does not mean that it cannot benefit your business too. You will find that your image will improve drastically, your employee morale will be boosted and you can win over more customers with creative marketing. One of the most important takeaways, however, is that you will be doing good for a cause that is close to your heart and will be helping the community too.


The content in this article was provided by Rogerwilco – a South African marketing agency based in Cape Town.

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