Recommended reading: 415 Action-Packed Neighbourhood Marketing Tips

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A must-read for all South African retailers and small businesses: Attract customers! Make sales! Boost profits! In your own backyard!

415 Action-Packed Neighbourhood Marketing Tips is a consolidated resource of practical, easy-to-implement, tips, strategies, insights and advice written by Basil O’Hagan (with Hagen Engler). This book consolidates O’Hagan’s 40+ years of experience and his passion and mastery of marketing in one place.

It is a logical, straightforward, insightful compilation of valuable tools to help you successfully build your brand through neighbourhood marketing. Through the book, O’Hagan’s enthusiasm, stories, advice, knowledge, and years of experience are made available to everyone. The topics covered in the book are:

  • The basics of neighbourhood marketing;
  • The 20 neighbourhood marketing essentials;
  • The concept of the 10-minute market;
  • Neighbourhood marketing promotions;
  • Customer service wows;
  • Neighbourhood advertising tactics;
  • Social media tips;
  • Cost-effective marketing strategies;
  • How to market inside and outside your store;
  • The concept of promotional timing; and
  • Measuring the success of your promotions.

In the foreword to the book, Wendy Alberts, CEO of Restaurants Association of South Africa, states “I recommend this book to all retailers looking to make a success of their business. Neighbourhood marketing is the best way to integrate your store into your community and build an ongoing relationship for your mutual benefit … I’m sure it will be valuable to any South African retailer.”

The book is available for purchase from Basil O’Hagan’s website at R250 (excluding shipping fees), and can be delivered directly to your door. If you have any questions about the book or any of Basil’s work, you can contact him on:


Tel: 083 412 4459


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