Sales and marketing toolbox

Downloadable Worksheet*


  • Strategy statement: Read a sample in which a mail order company uses free overnight delivery, the internet and pubic relations, to reach customers and keep costs low.
  • Method of sales statement: Read about how a company selling newsletters to business travelers plans to sell to its customers.
  • Advertising and promotion statement: A bed and breakfast outlines its plans for building credibility and gaining local and national visibility.



*Note on downloading: Worksheets are RTF (Rich Text Format) files which are compatible with most word processing programs. PDF (Portable Document File) versions are also available. PDF documents can be viewed using Adobe Acrobat Reader software, which can be downloaded from the Adobe site.


Business plan FAQs  Creating a business plan – part 1: Introductory elements  Creating a business plan – part 2: Business descriptionCreating a business plan – part 3: The market
Creating a business plan – part 4: Development and productionCreating a business plan – part 5: Sales and marketingCreating a business plan – part 6: ManagementCreating a business plan – part 7: Financials
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