Supermarket & Retailer

Supermarket & Retailer was born in 1957 under the name The General Dealer. This title reflected the independent counter service stores that dominated grocery retailing at the time.

We concentrated on informing and inspiring our readers on modern retailing methods, including the self-service concept and prepacking merchandise, which until that point was mostly sold loose and weighed to the customer's request. We helped launch frozen foods and a host of new product categories to the market.

As the industry moved from counter to self-service and then to the larger supermarket format, we have kept our readers at the cutting edge of the industry.

Fast forward to today... We're now a specialised media group, which focuses on fast-moving consumer goods, retailers, wholesalers, and suppliers. We help our readers explore new store formats (hybrids, supermarket/fuel retailer collaborations etc.), embrace new technologies (online, mobile, social networking), and improve the efficiency of the entire operation - from supplier, distribution centre, store shelf to customer basket. All the while, facing new threats both locally and abroad.

We bring retailers and wholesalers the latest industry news, store formats, category reports, merchandising and promotion ideas, operating efficiencies, international trends, and lessons in our monthly publication Supermarket & Retailer. Plus, there's our annual Equipment & Services Buyers Guide - the handbook for every new and expanding store.

Our reach is not limited to South African borders and we're presently growing our database of readers in other African countries.

We also publish Wholesale Business, an alternative monthly wholesale channel magazine that reaches all branded forecourt and convenience store owners, wholesalers, and the top 10,000 independent stores in townships, rural and peri-urban areas.

For more information, contact:


Tel: 011 728 7006


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