What do future employees look for in companies?

Content provided by a guest contributor.

In order for your business to attract new employees, one of the things your company needs to do is figure out what those employees look for in a potential employer. For example, older generations might look for jobs which offer safety and security. On the other hand, the younger generations might appreciate more flexibility in the workplace.

When thinking about what future employees want, try considering people's backgrounds and age diversity. There are no two employees who are the same, which is why your business needs to consider how the economy is changing and what your employees expect.

One thing every generation enjoys is working for a company which has benefits, cares for and respects their employees. Looking into your employees’ needs is a great way to retain your employees and bring in new ones. New employees are always interested in what the business has to offer them. So, if you’re interested in knowing what employees are currently looking for in companies, read below for pointers.

Employee benefits

For most employees, being paid competitively isn’t the only thing they search for when looking for employment. They’re interested in knowing which benefit packages your business has to offer. Those benefits could include a yearly bonus, paid time off or group insurance.

One benefit that's needed by all employees is insurance cover. There are many group insurances for employees that your business can look into. These group life insurance benefits include health insurance, life insurance coverage and credit life cover.

Having group health insurance for your employees will help you and your business in the long run. Health insurance benefits show employees that you care about their well-being and retaining talented employees. You will also have motivated employees who are happy to work for you, offering employees and their families peace of mind in the instance of death or critical illness.

A positive working environment

During interviews, you will look to see if the prospective employee fits your business's culture and work environment. Keep in mind that this is something both parties do, as your future employees will be checking to see if the job you’re offering is suitable for them.

It is very important for many employees to work in a business which offers a positive environment. A good work setting helps with creativity and motivation within the workplace. Which in return, will work in your favour as you will have productive workers who get the job done and bring in more sales.

Employees also want to feel as if they belong, so try and make them feel comfortable even during the interview stage. After the interview, you can show them around so that they can have a sense of the office culture.

Growth within the business

Everyone wants to work in a business which has growth opportunities. Therefore, it’s important that your business allows growth for your employees. This will keep your employees and future employees happy and will allow them to become loyal employees for the long-term.

If you are losing employees, you should look within your business and see where the problem lies. Areas of concern that might be affecting your businesses employee turnover can be bad management, lack of respect, no benefits or a toxic working environment.

Apart from offering your employees perks that will benefit them now, try giving them long-term benefits. Your business could also offer educational opportunities and in-house training such as data analysis, social management skills, emotional intelligence.

Flexible working hours

Nowadays, people feel strongly about flexible hours and having the freedom to work around any last-minute emergencies. This; however, does not mean that they don’t need to work in an office. It simply means that you give your employees the option of working from home once in a while.

Flexible schedules and work balance could also have a good impact on your employees. A flexible schedule can make your employees feel happier and prevent burnout. Having employees who are stressed or burnt out won’t help your business in any way. Try and find a way your business can continue being productive but also allowing flexibility.

Transparency within the office

Having transparency with your employees is crucial and can have an impact on whether your employee chooses to stay with your company or not. Transparency in the workplace has many benefits for your business. These include:

  • Create and maintain healthy relationships with your employees. This will ensure that everyone is on the same page and understands everything that's happening.
  • No miscommunication in the workplace.
  • Helps everyone work as a team, and towards a mutual goal.
  • Problems are solved easier regardless of how big they are.

Final thoughts

Employee needs are always changing and it’s vital that your business stays informed. Having an understanding of what they’re looking for can help you turn your business into a thriving environment that everyone wants to work in.


The content in this article was provided by Rogerwilco – a South African marketing agency based in Cape Town.

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