Content provided by a guest contributor.
When business owners review their company and how it’s doing, they'll take a look at every aspect of the business to try find solutions to make operations, profits and performance better. They re-allocate budgets, brainstorm different marketing tactics, review sales statistics and consider the types of clients they have. And when they consider their employees, they tend to find the negative and make rash decisions based on that.
Business owners need to start appreciating the employees that make up their workforce and unlocking the potential that they all have. There are more resources that go into hiring and expanding a team of employees than investing in skills development training courses.
If you want to see a positive difference between this business review and the next, find a skills development facilitator and start investing in your employees. Skills development courses are worth the “trouble” because they aren’t any trouble at all.
Learn new skills and addressing weaknesses
One skills development course is offered to all employees. This means that it won’t only develop current skills the employees have, but it’s also an opportunity to learn new skills that wouldn’t otherwise be gained within a department.
And there are countless benefits to having well rounded and skilled employees. Your business operates as a single unit despite the fact that it’s operated by multiple hands. The more employees who have the same skills with specialities, the more in sync your workforce will be and uniform your business quality will be.
Skills development gives your employees the opportunity to all be on the same page and is the correct way to deal with weaknesses amongst the workforce. You’re giving your employees the chance to better themselves and learn from their mistakes through the development of new skills.
Appealing to new recruits
If you choose to develop the skills of your current employees, there’s still nothing stopping you from recruiting new people for the business in order to expand. And if you can offer graduates training courses in their first job, it will make them more likely to apply for the position.
The graduates of today hold the most potential with their fresh minds, innovative ideas, strong opinions and motivation to start and build their careers. You want them on your team and by offering skills development training courses, you will encourage them to apply and work for you.
Opportunity for career development
Skills development is a great way to retain the talent you already have and nurture it so that those employees have an opportunity to develop their careers and reach their career goals. This way, you’re not only looking out for their wellbeing at work, but you’re also adopting a cost-effective way to find new talent within your existing workforce. You’re grooming your employees to be the future leaders of the company, which will make the transitions into a leadership role easier should people choose to leave.
Boost in morale
By offering training courses, you’re also boosting employee morale but providing them with something to look forward to other than “work”. Their work days don’t need to be mundane anymore with the promise of a training session, new skills and an opportunity to grow personally.
Your employees will also be more motivated to do their everyday jobs as they’ll have new tools, in the form of knowledge, to apply and excel with. And that, in turn, will boost productivity and business performance statistics.
Team building benefits
When everyone in the company is involved in an activity, there will undoubtedly be team building benefits. You’re giving employees the opportunity to level the playing field where everyone will end up with the same skills that will all be used to benefit the business and personal career development.
Training courses can be conducted in teams to have a stronger team building focus but, in general, employees will be working with each other to discuss the training course material. Team building is an important part of achieving that synergy and uniformity in how the business operates and presents itself. It also promotes collaboration amongst different departments and employees, which increases the likelihood of innovative business ideas. This alone should be reason enough to start skills development courses in your business today.
You will have a company of employees with the latest industry-related skills and who know how to take advantage of industry technologies to bring success to the business. This is a competitive edge above other companies in the business whose business reviews are more focused on everything else other than their workforce.
In this case, you might want to consider investing in ongoing staff training to keep the reputation of being industry leaders.
The content in this article was provided by Tasmin Copley, Junior Writer: Rogerwilco.
We’re a full-service multi-award winning South African marketing agency that thinks, crafts and elevates revenue generating campaigns for leading brands and NPOs. Over the past decade, the business has grown into one of the largest independently owned performance marketing agencies in South Africa. Today, we’re a multi award winning agency that retains a performance marketing focus but is rapidly extending its offering into broader omni-channel marketing.
We work from offices in Cape Town and Johannesburg and service clients in the B2C, B2B and NPO sectors - while much of our work is for South African organisations, roughly a quarter of our revenue comes from international clients who have chosen to outsource their marketing requirements to South Africa.
Rogerwilco: We hear you. We understand you. We will comply.