Advertising, PR & Publicity

Copywriting Basics

Different types of ads require different copywriting guidelines. These tips are designed to help you create ads that adhere to the copyright basics.
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Elements for a Successful Press Campaign

To conduct a successful public relations campaign, it helps to be familiar with some of the basic PR tools. Learn about these tools from our PR experts.
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How to network effectively

In general, women are natural networkers and this can be used to the benefit of your small business. Don’t underestimate the value of these opportunities
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How to write a press release

You can generate interest on your business by regularly writing and sending out press releases. Here's how.
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Networking: Making strong connections

When you have your own business you need to be alert to clues the whole time: these could be about new products, new needs or new markets. Expanding your netwo
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Sample Press Releases

Whether you are holding a grand opening or adding a new product, be sure to alert the press by sending a press release. See our samples of press-releases.
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