Bad writing can have numerous negative effects on your business. Every piece of communication you send out says something about you; it speaks to your professionalism and the amount of effort which you put into everything you do. This article therefore explores the impact of and how to improve your business writing.
Advertising, PR & Publicity
Marketing your business is one of the most important things you can do to ensure its success. This may sound obvious to you, but many entrepreneurs who are specialists in their own fields find themselves stumped when it comes to marketing. Here are some hints and tips to help you market your business better and attract more customers.
A social media presence - via social media marketing - is a must-have when it comes to marketing your business. You may have heard this phrase being bandied about, but aren't quite sure what it means or how it can be of use to your business. Let's demystify the online world of social media and how you can leverage it to reach a wider consumer base.
There is a conception that TV campaigns can only be used by big brands embarking on expensive brand-building campaigns. This is a myth that needs debunking. Smaller companies and start-ups, especially those in the e-commerce industry, can use TV to grow efficiently. Having a partner to track and optimise this campaign performance is crucial to success.
As Christmas season approaches, marketers are scrambling to get their Christmas season media plans finalised, big budgets are being spent on television advertising, and everyone just hopes it will bring in the desired sales. But is anyone looking at the results of last year’s Christmas advertising before spending a fortune again this year? The answer is most likely ‘no’ - because brands in South Africa are not using attribution software to track and optimise their TV advertising yet.
How do your customers experience your employees?