Clients are and remain the treasure of every business. This article will try to answer the following question: “Who is the ideal client for my business?” by identifying which demographic indicators to use if your ideal client is an individual or a business. It also encourages you to think about whether your product/service fits the problem/need of your identified client as this will help determine if they are an ideal client or not.
In my experience, one of the biggest challenges for SMME’s (Small, Medium, Micro Enterprises) is retaining clients.&nbs
Ensuring positive word-of-mouth marketing
How much time do you spend looking after the customers that consistently come back to you?
Effective customer satisfaction surveying is a great way to find out how your customers feel about your business.
A good flow of customers is essential in any business, but this is often one of the aspects of your business you struggle with most. It sometimes seems that you never have enough customers, notwithstanding all your efforts to increase sales. This article looks at how to grow your customer base.
Statistics show that buyers are now willing to pay more for a great customer experience and companies that prioritise customer experience are gaining higher profits. What’s the secret behind businesses with a great customer experience? Find out what you should be doing to create an outstanding customer experience. Here are a few great strategies you can use.
In any business in any industry, customers play a critical role in determining success. Having adequate customer service and retention strategies are therefore invaluable to the small business owner or entrepreneur. However, before you can sell anything to anyone, you must first understand what it is they need. This article offers advice on how to learn your prospect’s needs.
These days, clients expect a lot more from the companies they work with: many of them want a more consultative approach to doing business. They expect you to find out more about their business and how you can help them achieve their strategic goals. They all have two or three “buttons” or points that are close to their hearts. It's imperative that you take the time to find out what is important to a specific client and then to deliver accordingly. Here are some tips to help you out.
Managing information is a crucial part of offering a professional service.
Customer service is one of the most important parts of running a business. In fact, it often acts as a gauge of how well a business is performing, depending on the quality of the customer service provided. Poor or inadequate customer service may not only lead to customer dissatisfaction but also a lack of customer retention. As a manager, it is therefore necessary to ensure your business's customer service is of a high standard.
How to improve your brand image and visibility at zero cost, or maybe even less than that.
World Class Customer Service for South Africa is a consolidated resource on 175 high-quality customer service tips written by Basil O’Hagan (with Hagen Engler). The tips contained in this book are the results of O’Hagan’s decades of customer service experience, and through these tips, businesses will be able to build customer loyalty, grow their profits, and deliver sensational service. The book is straightforward, easy to digest, and the tips themselves are simple, accessible, and actionable. It is an invaluable tool that will help you learn world-class customer service that will improve the relationship you have with your customers, thereby boosting your business’s bottom line
The new Consumer Protection Act is a vehicle for all business owners to review their practices and procedures when dealing with client expectations
It is said that business is simple, but it is definitely not easy. This article aims to highlight three ways for you to grow your business: by recruiting new clients; by selling more to existing clients; or by selling to existing clients more often. Read on to find out more about these strategies for effective business growth.
You must decide which target market your business will focus on.
Increasing turnover means more sales to existing customers, more new customers or higher prices.
How do your customers experience your employees?