Email & Web Marketing

Learn the ins-and-outs of effective email and web marketing, and equip your business with brand new sales channels.

10 elements every business homepage should have

The old saying “First impressions last” may be a cliché, but as with most clichés it really does ring true. In the digital age, first impressions are more important than ever as you literally have one chance - a few seconds - to impress and garner interest from whoever has just clicked on your homepage. In this article, Jeremy Wilkinson, Marketing Manager at Webafrica, highlights 10 elements on your homepage that collectively can make a positive first impression and encourage someone to stay on your website – with a view to converting a visitor into a customer.  

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Improve the strike rate

Whatever type of business you are in, a lot of sales effort goes unrewarded. Improving the strike rate means more sales from the same number of prospects.
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Ipcoweb

Ipcoweb’s core focus is to help small to medium enterprises market their businesses effectively, distribute their products intact and on time to customers and collect and distribute payments seamlessly. It achieves this by tapping into mobile telephone and Internet technologies, including Search Engine Optimisation (SEO) Social Media and online advertising. With more than 4.4-billion cell phone users and over 4 billion website, it allows an entrepreneur to create a presence in today’s dynamic and vibrant global marketplace with very little capital investment.

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Is your “NET” working?

With Web2.0 as an easy to use platform, the prolific development of online business and social media has resulted in so many business networking opportunities.
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Make sure your website is a good one

Your website can be an important marketing tool for your business. It could be the first contact a potential client has with your company, so it's absolutely crucial that it's well designed and user-friendly. If your knowledge of the online environment is limited, here are some of the key questions you need to ask about your site.

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Online tools for small businesses

The Internet has evolved to become more than just a tool for surfing and e-mail - it's now essential for the day-to-day running and growth of any business.

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The top 5 Intellectual Property risks on social media

More and more however, businesses are using social media as a marketing/brand building tool and as another communications platform for engaging with their client or potential client base. The ever increasing adoption of social media by business begs the question: What if any legal risks are attached to social media adoption by business? Considering the multitude of audio, text and images shared by businesses, the most significant legal risk must be the ensuing blurring of intellectual property rights over the content published on such social media sites.

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Using social media to market your business

A social media presence - via social media marketing - is a must-have when it comes to marketing your business. You may have heard this phrase being bandied about, but aren't quite sure what it means or how it can be of use to your business. Let's demystify the online world of social media and how you can leverage it to reach a wider consumer base.

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Yola

Yola was born in Cape Town, South Africa in 2007, the brainchild of Vinny Lingham, the pioneer behind innovative digital marketing company Click2Customers. We're one big, happy family, focused on something we love to do: Making it easy for you to get your business online. And we promise that whether you're a small business owner, a nonprofit, or just want to make a wedding site, a resume site, a portfolio site, or any kind of site at all, we'll help you get it done. Quickly. And easily.

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