The old saying “First impressions last” may be a cliché, but as with most clichés it really does ring true. In the digital age, first impressions are more important than ever as you literally have one chance - a few seconds - to impress and garner interest from whoever has just clicked on your homepage. In this article, Jeremy Wilkinson, Marketing Manager at Webafrica, highlights 10 elements on your homepage that collectively can make a positive first impression and encourage someone to stay on your website – with a view to converting a visitor into a customer.
Email & Web Marketing
Blogging can be a cheap and simple way of marketing your company.
Making sure your business can be found online, using search engines, SEO, etc
Ipcoweb’s core focus is to help small to medium enterprises market their businesses effectively, distribute their products intact and on time to customers and collect and distribute payments seamlessly. It achieves this by tapping into mobile telephone and Internet technologies, including Search Engine Optimisation (SEO) Social Media and online advertising. With more than 4.4-billion cell phone users and over 4 billion website, it allows an entrepreneur to create a presence in today’s dynamic and vibrant global marketplace with very little capital investment.
Your website can be an important marketing tool for your business. It could be the first contact a potential client has with your company, so it's absolutely crucial that it's well designed and user-friendly. If your knowledge of the online environment is limited, here are some of the key questions you need to ask about your site.
The Internet has evolved to become more than just a tool for surfing and e-mail - it's now essential for the day-to-day running and growth of any business.
In today’s fast-paced online community, it is hard to keep up with all the social media activity filling up our feeds.
More and more however, businesses are using social media as a marketing/brand building tool and as another communications platform for engaging with their client or potential client base. The ever increasing adoption of social media by business begs the question: What if any legal risks are attached to social media adoption by business? Considering the multitude of audio, text and images shared by businesses, the most significant legal risk must be the ensuing blurring of intellectual property rights over the content published on such social media sites.
A social media presence - via social media marketing - is a must-have when it comes to marketing your business. You may have heard this phrase being bandied about, but aren't quite sure what it means or how it can be of use to your business. Let's demystify the online world of social media and how you can leverage it to reach a wider consumer base.
Yola was born in Cape Town, South Africa in 2007, the brainchild of Vinny Lingham, the pioneer behind innovative digital marketing company Click2Customers. We're one big, happy family, focused on something we love to do: Making it easy for you to get your business online. And we promise that whether you're a small business owner, a nonprofit, or just want to make a wedding site, a resume site, a portfolio site, or any kind of site at all, we'll help you get it done. Quickly. And easily.