6 questions to ask before you name a brand
Consider this before you decide on your brand identity
Market Research & Planning
Ready to grow? Research the market, conduct competitive analysis, and try out our marketing plan template to formalize your own marketing plans.
Business tips – Calculate the value of existing and new clients
Business tips – measure the value of your clients to manage your business growth
Business tips – the role and place of research in a business
Research, and particularly market research, is essential in any business, small or large
Create your marketing plan
Whether your company provides products or services, your marketing plan is essential to your success. Your marketing plan should be a clear, concise, and well thought out document that guides you through your marketing program. Use this marketing plan template with our expert advice.
Effective Competitive Analysis
A competitive analysis allows you to identify your competitors and evaluate their respective strengths and weaknesses.
Getting to know your target market
Know your target market
How to select a niche market
A niche market strategy may help you focus your resources on obtaining clients for whom your product or service provides the best fit
How to turn suspects into prospects into clients
Be selective in your search for clients. Focus on a specific niche market.
Identify new/niche markets to increase your market reach
How to find customers and boost sales
Low Cost Market Research
To run a business, you must know your market thoroughly. This article offers small businesses on a tight budget five cost-effective market research tips.
Marketing, mice and mouse “traps”
A look at the 5 P's of marketing
Neighbourhood marketing checklist for SMEs
Creating and executing on an effective marketing strategy is something that many SMEs struggle with, and without which many businesses may not be able to succeed. It is because of the “make-or-break” power of marketing that it is important for you as an entrepreneur or business owner to have the necessary tools at hand to develop a marketing strategy that ultimately benefits your business. To address this need, Basil O’Hagan has created a neighbourhood marketing checklist for SMEs to better help them attract customers, make sales, and boost profits.
Pricing Q&A's
Pricing strategies and the price you charge your customer have a direct impact on the success of your business. Read these Q&As on pricing.
Segment Your Audience
Customer segmentation is understanding customers' unique characteristics and behaviors. Evaluate your customers against five criteria discussed in this article.
SME Survey - South Africa SMME research provider
Research services for SMEs
Time to stab the wounded?
How to survive in tough times
Top Six Pricing Mistakes
When you need to determine the price for your products and services, beware of the common pricing mistakes described in this article.
Who is your customer?
You must decide which target market your business will focus on.
Why is your customer your customer (or not)?
Why do new customers buy from your business? Why do existing customers stay with you? Important question you need the answers to.