Market Research & Planning

Ready to grow? Research the market, conduct competitive analysis, and try out our marketing plan template to formalize your own marketing plans.

Create your marketing plan

Whether your company provides products or services, your marketing plan is essential to your success. Your marketing plan should be a clear, concise, and well thought out document that guides you through your marketing program. Use this marketing plan template with our expert advice.

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Effective Competitive Analysis

A competitive analysis allows you to identify your competitors and evaluate their respective strengths and weaknesses.
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How to select a niche market

A niche market strategy may help you focus your resources on obtaining clients for whom your product or service provides the best fit
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Low Cost Market Research

To run a business, you must know your market thoroughly. This article offers small businesses on a tight budget five cost-effective market research tips.
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Neighbourhood marketing checklist for SMEs

Creating and executing on an effective marketing strategy is something that many SMEs struggle with, and without which many businesses may not be able to succeed. It is because of the “make-or-break” power of marketing that it is important for you as an entrepreneur or business owner to have the necessary tools at hand to develop a marketing strategy that ultimately benefits your business. To address this need, Basil O’Hagan has created a neighbourhood marketing checklist for SMEs to better help them attract customers, make sales, and boost profits.

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Pricing Q&A's

Pricing strategies and the price you charge your customer have a direct impact on the success of your business. Read these Q&As on pricing.
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Segment Your Audience

Customer segmentation is understanding customers' unique characteristics and behaviors. Evaluate your customers against five criteria discussed in this article.
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Top Six Pricing Mistakes

When you need to determine the price for your products and services, beware of the common pricing mistakes described in this article.
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