Consider this before you decide on your brand identity
Market Research & Planning
Ready to grow? Research the market, conduct competitive analysis, and try out our marketing plan template to formalize your own marketing plans.
Business tips – measure the value of your clients to manage your business growth
Research, and particularly market research, is essential in any business, small or large
Whether your company provides products or services, your marketing plan is essential to your success. Use this marketing plan template with our expert advice.
A competitive analysis allows you to identify your competitors and evaluate their respective strengths and weaknesses.
Know your target market
A niche market strategy may help you focus your resources on obtaining clients for whom your product or service provides the best fit
Be selective in your search for clients. Focus on a specific niche market.
How to find customers and boost sales
To run a business, you must know your market thoroughly. This article offers small businesses on a tight budget five cost-effective market research tips.
A look at the 5 P's of marketing
Pricing strategies and the price you charge your customer have a direct impact on the success of your business. Read these Q&As on pricing.
Customer segmentation is understanding customers' unique characteristics and behaviors. Evaluate your customers against five criteria discussed in this article.
Research services for SMEs
How to survive in tough times
When you need to determine the price for your products and services, beware of the common pricing mistakes described in this article.
You must decide which target market your business will focus on.
Why do new customers buy from your business? Why do existing customers stay with you? Important question you need the answers to.