Market Research & Planning

Ready to grow? Research the market, conduct competitive analysis, and try out our marketing plan template to formalize your own marketing plans.

Create Your Marketing Plan

Whether your company provides products or services, your marketing plan is essential to your success. Use this marketing plan template with our expert advice.
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Effective Competitive Analysis

A competitive analysis allows you to identify your competitors and evaluate their respective strengths and weaknesses.
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How to select a niche market

A niche market strategy may help you focus your resources on obtaining clients for whom your product or service provides the best fit
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Low Cost Market Research

To run a business, you must know your market thoroughly. This article offers small businesses on a tight budget five cost-effective market research tips.
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Pricing Q&A's

Pricing strategies and the price you charge your customer have a direct impact on the success of your business. Read these Q&As on pricing.
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Segment Your Audience

Customer segmentation is understanding customers' unique characteristics and behaviors. Evaluate your customers against five criteria discussed in this article.
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Top Six Pricing Mistakes

When you need to determine the price for your products and services, beware of the common pricing mistakes described in this article.
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Who is your customer?

You must decide which target market your business will focus on.
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