6 questions to ask before you name a brand
The naming process can either become complex and lengthy, giving you sleepless nights and fueling endless debate; or it can be an adventure that is focused and goal-orientated – leading to a brand name that appeals to all role players and your target audience. It’s not always that black and white, but keep the analogy in mind when you start veering off the path! Here are six questions to keep in mind from the get go.