Marketing Strategy

Checklist for opening and marketing your business

Before you open for business, make sure that all the elements of your business are in place. In order to do this, we have provided a "Before you start" checklist for you to review and supplement with appropriate items. Through this checklist you will learn how to buy, and how to market, promote, and advertise your business.

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How to grow your business through good content marketing

Marketing is one of the aspects of business that managers and entrepreneurs often struggle with the most. From determining the appropriate marketing budget to developing an effective marketing campaign or strategy, this business operation can be a source of a lot of stress. Especially when marketing efforts don't have the intended effect. This article shows how effective content marketing can grow your business.

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Marketing Return on Investment

“Half the money I spend on advertising is wasted, the trouble is I don`t know which half”
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Neighbourhood marketing checklist for SMEs

Creating and executing on an effective marketing strategy is something that many SMEs struggle with, and without which many businesses may not be able to succeed. It is because of the “make-or-break” power of marketing that it is important for you as an entrepreneur or business owner to have the necessary tools at hand to develop a marketing strategy that ultimately benefits your business. To address this need, Basil O’Hagan has created a neighbourhood marketing checklist for SMEs to better help them attract customers, make sales, and boost profits.

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Recommended reading: 415 Action-Packed Neighbourhood Marketing Tips

415 Action-Packed Neighbourhood Marketing Tips is a consolidated resource of practical, easy-to-implement, tips, strategies, insights and advice written by Basil O’Hagan (with Hagen Engler). This book consolidates O’Hagan’s 40+ years of experience and his passion and mastery of marketing in one place. It is a logical, straightforward, insightful compilation of valuable tools to help you successfully build your brand through neighbourhood marketing.

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Will it be a holly jolly Christmas for your brand?

As Christmas season approaches, marketers are scrambling to get their Christmas season media plans finalised, big budgets are being spent on television advertising, and everyone just hopes it will bring in the desired sales. But is anyone looking at the results of last year’s Christmas advertising before spending a fortune again this year? The answer is most likely ‘no’ - because brands in South Africa are not using attribution software to track and optimise their TV advertising yet.

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