Marketing Strategy

How to grow your business through good content marketing

Marketing is one of the aspects of business that managers and entrepreneurs often struggle with the most. From determining the appropriate marketing budget to developing an effective marketing campaign or strategy, this business operation can be a source of a lot of stress. Especially when marketing efforts don't have the intended effect. This article shows how effective content marketing can grow your business.

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Marketing Return on Investment

“Half the money I spend on advertising is wasted, the trouble is I don`t know which half”
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Will it be a holly jolly Christmas for your brand?

As Christmas season approaches, marketers are scrambling to get their Christmas season media plans finalised, big budgets are being spent on television advertising, and everyone just hopes it will bring in the desired sales. But is anyone looking at the results of last year’s Christmas advertising before spending a fortune again this year? The answer is most likely ‘no’ - because brands in South Africa are not using attribution software to track and optimise their TV advertising yet.

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