Sales A to Z

ABS for business safety

The entrepreneur must do at least one thing to improve the marketability of his products, or improve customer communication, or generate new business every day.
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Closing the Sale

Ready to close the deal but need some pointers? Refer to this article for some tips on how to close the sale.
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Find Your Highest Potential Customers

In most cases, 80% of sales come from the top 20% of customers. Learn how to find and work with your highest potential customers.
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How to Follow Up with Customers

When you have made a sale, follow up with customers, to make sure they are happy with the product and to ensure future sales. Find some follow-up tips here.
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How to Learn Your Prospect's Needs

Before you can sell anything to anyone, you must first understand what they need. This article offers advice on how to learn your prospect’s needs.
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Improve the strike rate

Whatever type of business you are in, a lot of sales effort goes unrewarded. Improving the strike rate means more sales from the same number of prospects.
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Making Cold Calls

Learn how to make cold calls to gather information about the prospect's potential, educate on the benefits of your product, and secure an appointment.
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Stop hard selling and start networking!

There is little doubt that one of the key success ingredients is to grow your business by building relationships through networking.
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Successful Sales Letters

Learn how to write successful sales letters that can reinforce your sales message and significantly enhance the image of your company.
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Top Six Pricing Mistakes

When you need to determine the price for your products and services, beware of the common pricing mistakes described in this article.
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