The entrepreneur must do at least one thing to improve the marketability of his products, or improve customer communication, or generate new business every day.
Sales A to Z
Let’s take a different approach.
In most cases, 80% of sales come from the top 20% of customers. Learn how to find and work with your highest potential customers.
In any business in any industry, customers play a critical role in determining success. Having adequate customer service and retention strategies are therefore invaluable to the small business owner or entrepreneur. However, before you can sell anything to anyone, you must first understand what it is they need. This article offers advice on how to learn your prospect’s needs.
What was first – the chicken or the egg? In some way we are faced by the same challenge in business.
Creating and executing on an effective marketing strategy is something that many SMEs struggle with, and without which many businesses may not be able to succeed. It is because of the “make-or-break” power of marketing that it is important for you as an entrepreneur or business owner to have the necessary tools at hand to develop a marketing strategy that ultimately benefits your business. To address this need, Basil O’Hagan has created a neighbourhood marketing checklist for SMEs to better help them attract customers, make sales, and boost profits.
No matter what type of business you operate, you will have to sell.
For the second year running, data from cloud-based sales software, Pipedrive, reveals that South Africa is the best country in the world at converting leads into sales.
Over the last few weeks I’ve had several questions regarding sales people.
Increasing turnover means more sales to existing customers, more new customers or higher prices.