ABS for business safety
The entrepreneur must do at least one thing to improve the marketability of his products, or improve customer communication, or generate new business every day.
Sales A to Z
After-sales service: fact or fiction?
Customer service does not end once the sale is concluded.
Better Business Practice - B2B networking platform and business directory
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Build your Top Line in tough times
Let’s take a different approach.
Business tips – Ask yourself what your service or product is worth
Business tip – Determine a fair and justifiable price for products and services
Closing the Sale
Ready to close the deal but need some pointers? Refer to this article for some tips on how to close the sale.
Find Your Highest Potential Customers
In most cases, 80% of sales come from the top 20% of customers. Learn how to find and work with your highest potential customers.
Good marketing leads to sales
Marketing drives the demand for a product or service, while sales fulfill the demand.
Hone Your Sales Presentation Skills
If you have to deliver an in-person sales presentation, follow these pointers to hone your skills.
How to Follow Up with Customers
When you have made a sale, follow up with customers, to make sure they are happy with the product and to ensure future sales. Find some follow-up tips here.
How to learn your prospect's needs
In any business in any industry, customers play a critical role in determining success. Having adequate customer service and retention strategies are therefore invaluable to the small business owner or entrepreneur. However, before you can sell anything to anyone, you must first understand what it is they need. This article offers advice on how to learn your prospect’s needs.
How to read your clients or suppliers and then formulate your approach
The purpose of this article is to help you to understand your clients better, so you can approach them in a way that will be beneficial for both parties.
Improve the strike rate
Whatever type of business you are in, a lot of sales effort goes unrewarded. Improving the strike rate means more sales from the same number of prospects.
Knowing your client can improve sales
What was first – the chicken or the egg? In some way we are faced by the same challenge in business.
Making Cold Calls
Learn how to make cold calls to gather information about the prospect's potential, educate on the benefits of your product, and secure an appointment.
Neighbourhood marketing checklist for SMEs
Creating and executing on an effective marketing strategy is something that many SMEs struggle with, and without which many businesses may not be able to succeed. It is because of the “make-or-break” power of marketing that it is important for you as an entrepreneur or business owner to have the necessary tools at hand to develop a marketing strategy that ultimately benefits your business. To address this need, Basil O’Hagan has created a neighbourhood marketing checklist for SMEs to better help them attract customers, make sales, and boost profits.
Selling your product or service
No matter what type of business you operate, you will have to sell.
South Africa Shows the World How to Sell
For the second year running, data from cloud-based sales software, Pipedrive, reveals that South Africa is the best country in the world at converting leads into sales.
Stop hard selling and start networking!
There is little doubt that one of the key success ingredients is to grow your business by building relationships through networking.
Successful Sales Letters
Learn how to write successful sales letters that can reinforce your sales message and significantly enhance the image of your company.
The 8 key character traits of top sales pros
Over the last few weeks I’ve had several questions regarding sales people.
Top Six Pricing Mistakes
When you need to determine the price for your products and services, beware of the common pricing mistakes described in this article.
What's the most important thing in Sales and Marketing?
The key to selling success.
Working smarter to plan increased turnover without needing new business
Increasing turnover means more sales to existing customers, more new customers or higher prices.