10 elements every business homepage should have
The old saying “First impressions last” may be a cliché, but as with most clichés it really does ring true. In the digital age, first impressions are more important than ever as you literally have one chance - a few seconds - to impress and garner interest from whoever has just clicked on your homepage. In this article, Jeremy Wilkinson, Marketing Manager at Webafrica, highlights 10 elements on your homepage that collectively can make a positive first impression and encourage someone to stay on your website – with a view to converting a visitor into a customer.