Web Design & Development

What makes a successful website? It's not a matter of spinning logos and funky animation. A strong website is one that clearly communicates your purpose to your customers and works in conjunction with your company's strategic plan. This article looks at 10 tips for how to build an effective small business website.

What we all want is more customers, but finding and retaining them is not always as easy as it seems regardless of the product or service you supply. This article helps you attract more customers by leveraging technology, making business personal, and utilising skilled support sourced from underappreciated places.

Once you have established your business online with a registered domain and you are getting traffic to your website, the next step for many businesses is a facility for online purchases. But where do you start and how do you ensure that the transactions on your site take place securely? Natalie Thayer, former GM of MWEB, South Africa's leading Internet Service Provider, says there are several ways in which small businesses can ensure their sites are attractive for potential customers.

Ipcoweb’s core focus is to help small to medium enterprises market their businesses effectively, distribute their products intact and on time to customers and collect and distribute payments seamlessly. It achieves this by tapping into mobile telephone and Internet technologies, including Search Engine Optimisation (SEO) Social Media and online advertising. With more than 4.4-billion cell phone users and over 4 billion website, it allows an entrepreneur to create a presence in today’s dynamic and vibrant global marketplace with very little capital investment.

Your website can be an important marketing tool for your business. It could be the first contact a potential client has with your company, so it's absolutely crucial that it's well designed and user-friendly. If your knowledge of the online environment is limited, here are some of the key questions you need to ask about your site.

It’s a fact: tourists love South Africa. According to the World Travel and Tourism Council, tourism directly and indirectly contributes to an estimated 4.3% of the country’s GDP and employment, supporting one in every 23 jobs. Despite the encouraging statistics, it can be challenging for new small businesses aimed at the tourist industry to enter this potentially lucrative industry. This article provides three insights into small business success in the tourism industry.

When you set up your small business Web site, chances are you won't be creating and maintaining your pages on your own web server. Instead, you probably will be using a web hosting service -- a third party that sells you space on its web servers where your site will reside. It's important to choose a host wisely. The service that your web host provides will have a direct impact on how customers view your site. Select an unreliable host, and potential customers might get turned off by slow access times, pages that don't load, or orders that don't go through. These tips will help you select the best host for your site.